London 2012

Packshot on 12/01/2012

Ahead of this summer’s Olympics, we took a trip to London to produce a series of photographs around the theme of athletics. Taking care to avoid the capital’s most obvious landmarks (avoiding the area around Westminster, in other words), our simple idea was to evoke the heightened atmosphere and sense of occasion of an athletics event, linking it with various London landscapes.

The night-time setting is crucial here, allowing the lighting to direct the focus onto the athlete’s movement. In full flow, she looks motivated, focused and dedicated. The backdrop of Canary Wharf adds another element of anticipation and excitement, and achieves this effect neatly, without looking intrusive – as many of London’s tourist attractions would have done.

It’s a favourite of ours in the studio. Feel free to let us know what you think.

Cookie Message

We use Cookies to track usage and preferences. You can read our cookies policy here