Bringing a product to life
Eat Natural were looking for a series of simple animations, showing a bar being taken out of its packet. Each sequence needed to feature 4 small shots to convey the feeling of motion and movement.
Every shot needed to have the same dimensions, with the bar in exactly the same position across all the animations, and the same frame rate. As we were working with a nationally known brand the whole production needed a high quality finish, with no cutting corners.
We used a bespoke set up to create consistent elements across all the pictures, synchronising the movement to create an instantly recognisable brand feeling to all the productions. The result was a clear graphical ident that could be used across various media, helping customers instantly recognise the playful energy of the brand.